Cowpoke Sam Cody is in love with Lulu Foster but has a rival in Steve Woods, a handsome soda jerk in the village drugstore. As a remedy for his awkwardness, Sam is advised to study techniques of making love in the movies. In Hollywood, he gets work as a double for the villain, and having been battered before the camera in a fight, he resigns at the mention of a retake. Then, given the part of a lover, he fails and is dismissed. Back in Arizona, he has nothing to show for the trip, and Lulu orders him away until he can love her as Romeo loved Juliet. He acquires a copy of Shakespeare's play, and, falling asleep, has a dream in which he and his friends take on character parts with swashbuckling sword fights and strenuous wooing scenes. Awakening, he mingles the eloquence of Romeo with brute strength and sweeps Lulu off her feet.